Shop Small Business: Heels Boutique in Wildwood
This is "Boot Sale Weekend" at Heels, and the staff offers a Thanksgiving celebration for which customers save 25 percent to 40 percent. Check out the store on Small Business Day Nov. 24.
Launched by Rosemary Barry in Wildwood Town Center on March 28, 2008, Heels Boutique evolved from a shoes boutique to what's now fondly referred to as a “department store boutique." "We opened our doors during the height of the recession," said Barry. "What a scary time it was to open a business! We rethought our product mix and price point, and charged ahead." Barry said they now sell a little bit of everything, all at very affordable prices. "We strive to fill our store with unique products—we don’t want our customers to see themselves coming and going in Wildwood! You can stop into Heels, grab a great pair of jeans, a cute top, of course a wonderful pair of shoes, or a gift and head out the door ready for the evening—all in one stop!" …
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