Spider-Man Interactive Experience Swings Into Eureka

“Secrets Unmasked” Truck Tour visits Walmart Supercenter in Eureka Wednesday. New Spider-Man movie debuts July 3.

In anticipation of a summer blockbuster movie, The Amazing Spider-Man, Sony Pictures Home Entertainment, Walmart Stores, Inc., and Marvel Studios teamed up to present the ultimate Spider-Man experience at Walmart stores nationwide. 

The summer's “Secrets Unmasked” Truck Tour for St. Louis kicked off Wednesday in the parking lot in Eureka. It originally was slated for Thursday. The stop included opportunities for Spider-Man fans to enjoy the following promotional components:

  • PlayStation3 gaming center with advanced demo of The Amazing Spider-Man video game from Activision available in stores on June 26
  • Demonstrations and giveaways of the new Spider-Man Bonkazonks toys from Hasbro
  • HP photo center with free photo print to take home
  • Sony Electronics Screening center
  • Temporary tattoo station
  • Samples of Spider-Man snacks from Kellogg’s
  • Demo of the “Web-Slinger” augmented reality app for download on June 14

Additional "Secrets Unmasked" Truck Tour stops in St. Louis, according to an online source called We Are Movie Geeks, are occurring this morning (Saturday) at 10 a.m. at the Walmart store located at 10835 Saint Charles Rock Rd. in St. Ann; and at 3 p.m. at the Walmart store at 1661 Jungermann Rd, St. Peters.

The new Spider-Man movie opens in theaters in 3D July 3.

A new chapter in the Spider-Man legacy is revealed in this movie. Focusing on an untold element about a different side of the Peter Parker story, the new film stars are Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. It is directed by Marc Webb from a screenplay written by James Vanderbilt and Alvin Sargent and Steve Kloves from a story by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia  Pictures.

The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone). Together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance—leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.


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