Business & Tech

Frequent Diner Programs Also Hit by Economy

One popular, regional Italian restaurant adjusts its frequent diner rewards, along with still sagging economy.

Frequent diners of The Pasta House Co. located on Manchester Road in Ellisville are getting an extra blue slip this month, along with certificates earned through the restaurant's popular loyalty rewards program.

In the past, Pasta House managers awarded $25 for every $250 a diner who was registered to the restaurant's frequent diner program spent there. The new communiqué this month from Pasta House President J. Kim Tucci indicates that amount is decreasing:  "With the new year we must make certain changes with our rewards program. We are all aware of the current economic climate. Costs are constantly increasing. We must make specific adjustments. As a result we must now reward $20 for every $250 purchased."

Tucci closed by stating he hopes customers understand their position, as they continue to appreciate the business support.

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At least the Pasta House team is still offering a customers' rewards program!

How many other restaurant frequent diners' rewards programs have been dropped or adjusted recently? Share them in the comments' section of this article.

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Wildwood Pub & Grill recently switched its diners' rewards program from a card-swiping system to a smart phone check-in approach that is valid only through a verification code punched in by a Wildwood Pub manager. Instead of money off after a certain financial level is spent at the pub, participants in the new program get their tenth meal free, up to a $10 value, after nine prior visits verified with the managers' assistance via the "Text MyPub" loyalty program. Participants must be 16 years old to participate.


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