For today only, the Wildwood Starbucks Coffee Company team is offering select, free beverages as part of the company's effort to conserve paper products in observation of Earth Day.

Starbucks' customers must present a travel mug to get a free cup of hot or iced coffee or tea. However, specialty drinks are not free.

Wildwood store manager Jenny Lee Voelker said presenting travel mugs in the drive-through service also is acceptable, as long as customers let Starbucks associates know when ordering.

Voelker said the free promotion lasts all day Friday.